Vegas Golden Knights’ OTT service beats subs forecast
November 6, 2023
Sports streaming powerhouse ViewLift has announced that early stats for the KnightTime+ OTT direct-to-consumer streaming apps it has built for Stanley Cup Champion Vegas Golden Knights, have already exceeded season-long targets in just the opening days of the season, with sign-ups now at 3x the forecast for the entire season. From pre-season to October 31st, over 4.4 million minutes have been streamed on TV and mobile, with average viewership durations of 80 minutes on TV screens via KnightTime+ apps Apple TV, Fire TV and Roku.
“The combination of viewing on over-the-air TV via Scripps Sports and our new ViewLift powered KnightTime+ app, ensures that more of our fans than ever can enjoy the live action, watch replays and highlights in exactly the way that they choose,” said Vegas Golden Knights team president and CEO Kerry Bubolz. “We’re excited that at end of October our KnightTime+ total sign-ups are already at 3x our forecast for the whole season, matching our conference-topping on-ice performance.”
All locally-televised Golden Knights games are streamed on the new KnightTime+ apps to fans within the NHL-permitted territory and are purchased via a season-pass. KnightTime+ is currently available on web, iOS, Apple TV, Amazon Fire TV, Roku, and Android, with more devices to be reached during the season.
“The reigning Champions have begun this season at a record-breaking pace,” Rick Allen, ViewLift’s CEO noted. “We are proud to bring live games and other VGK programming to local fans via the KnightTime+ apps. The Club and this service are pioneering a model for other sports teams and leagues: combining linear distribution and streaming maximizes viewer choice and deepens the direct relationship between fans and their local team. We congratulate the Golden Knights for their leadership on-ice and online.”