TBS, BT form strategic alliance
November 21, 2023
Telstra Broadcast Services (TBS) and BT have entered into an initial five-year strategic alliance to bring together each company’s media network teams, pooling their vast network infrastructure and localised expertise.
The deal will increase TBS’ global footprint by some 50 per cent and expand its customer-base to more than 170 broadcast and media organisations worldwide.
As part of the deal, customers of both TBS and BT will have access to unified operations from the two media networks via a product offering headed up by Telstra, including key Asia-Pacific regions with India, Malaysia, and Hong Kong, and other countries.
Customers will benefit from Telstra’s high-capacity media networks, generating expanded reach and distribution of their content. This will be supported by an increased local team in APAC and access to the broader suite of TBS products and services, including field services, special events teams, and broadcast operations centers in Sydney, Melbourne, Hong Kong, London and Pittsburgh.
“Our priority at TBS is to offer a world-class global content delivery service for our customers, including the largest distribution network with the most flexibility and options for organisations to connect to the world,” said Karen Clark, Head of APAC at Telstra Broadcast Services. We’re continuing to see rapid growth in content demand and ongoing evolution in technology and distribution channels in response to changing consumer behaviour. The focus of TBS and BT’s teams and operations on the right customer outcome will ensure our customers have the very best partner to respond to the fast-changing broadcast environment and help them optimise their operations and reach global audiences.”
TBS is continuing to build a team of media and broadcast specialists in the Asia-Pacific region to provide customers localised knowledge and support. To ensure a seamless experience for all customers, dedicated partner managers based locally in the APAC region will work closely with the team and BT customers.
“We’re excited about this collaboration and the opportunity to bring our customers greater content, reach and visibility by utilising the strength of both BT M&B’s and TBS’ world-class content delivery networks,” added Faisal Mahomed, Director of Media & Broadcast and UK Portfolio Businesses, BT. “This approach builds on the reach of our intelligent media platform, Vena, which continues to add wider networks, in addition to cloud integrations, virtualised services such as baseband encoding, and the recent 5G and LEO developments into our portfolio.”
For Telstra, the collaboration supports its ambition to grow its team, reach and investments in technology and innovation across APAC, the UK and other regions globally, a key tenant of its T25 strategy for growth.
“This significant opportunity means we can continue to not only meet the needs of our customers today, but well into the future,” concluded Clark.