Advanced Television

Kramer names Ellingworth Director of EMEA Channels

November 23, 2023

Kramer, the audio-visual experience company, has announced the appointment of experienced AV and Unified Communications and Collaboration (UCC) channel executive, Brooke Ellingworth, as its first Director of EMEA Channels.

Adding over 16 years of top-level AV/UCC knowledge and experience to Kramer’s growing international team, Brooke will play an instrumental role in the company’s ongoing business transformation and growth strategy, with closer and more aligned channel partnerships, key to achieving its ambitions.

Working with partners such as Sony, Jabra and Netgear, Kramer’s hardware, advanced software and cloud technologies, deliver complete meeting room solutions for any business, with corporate, education, entertainment, healthcare and government among its core customers.

Ellingworth is an accomplished sales and channel leader, with a track record of delivering exponential growth to some of the world’s leading technology firms. These include Logitech, from whom she joins and Ingram Micro and Cisco, among others.

Reporting to Peter Baxter, Senior Vice President (SVP) at Kramer, Ellingworth is tasked with refreshing and restructuring Kramer’s existing channel strategy, to maximize sales and growth opportunities across both local and international markets, while extending brand awareness on a global scale.

Kramer has set internal targets of becoming the brand of choice for advanced engagement technology solutions in the global market within the next five-years.

A key focus, and core to Kramer’s ‘continental’ strategy in providing more localised, customer-centric offerings tailored to specific regions, Brooke is conducting a review of Kramer’s existing EMEA channel partner network, while also exploring new alliance opportunities, including distributors, system integrators, and other AV/IT/UCC service providers and specialists.

Greater levels of company transparency, including future roadmaps, new solutions and campaigns, plus additional partner training and the introduction of new shared profit partner rewards and incentives are among the value adds being introduced by Kramer, as it strives to create more committed and aligned relationships. The latest examples of which will be unveiled and showcased at ISE 2024.

Ellingworth will also work in sync with Kramer’s growing regional management teams in EMEA, while also adding her knowledge and expertise to provide support in Kramer’s other global markets, such as North America.

Ellingworth commented: “I am delighted to have joined Kramer and excited at the opportunity to be a part of their already fantastic team. The most important thing for me right now is getting to know the channel intimately and building true and long-term relationships. That means really understanding who they are, their relationship with us, and ways that can be improved. I need to make sure we have the right partners who are committed to joining us on our journey. To do that, we have to be humble and accept that we need to do some things differently than before. My experience has always been in strategy and transformation of businesses, and we have identified some incredible opportunities. The passion I have seen from the Kramer team across all parts of EMEA, together with the company’s creative and disruptive nature is something I absolutely wanted to be a part of.”

Baxter added: “I am thrilled to welcome Brooke to the Kramer family and be part of what is truly an exciting time for the company as we accelerate our transformation. Brooke is a serial achiever and someone who has an incredible record of implementing hugely successful strategies and transformation to business – often from scratch – with quite stunning results. We believe we have the most innovative advanced engagement technology solutions available anywhere in the current market, each designed to remove boundaries and amplify the human experience to help people (and businesses) reach their potential. However, to achieve our goals, we need to have the right structure, the right partners, together with the right people, with the right skill set, and a shared ambition to not only help the business grow but to do business in the right way. Building and nurturing relationships with the channel is key to that and I can’t think of anyone I would rather entrust in achieving this than with Brooke. On behalf of the team, I wish Brooke every success in this new role.”

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