Advanced Television

Bluestone Equity Partners invests in VideoVerse

December 18, 2023

Bluestone Equity Partners, a private equity firm focused on the Sports, Media & Entertainment industry,has announced a growth investment in VideoVerse, the company behind Magnifi, an AI-powered video editing solution.

VideoVerse’s Software as a Service (SaaS) platform leverages AI models, computer vision, and Machine Learning (ML) to transform full-length video footage into short-form content and highlights in real-time for leading rights-holders and content creators around the world. VideoVerse’s flagship product, Magnifi, streamlines traditional labour, time, and cost-intensive editing processes through cloud-based AI-driven analysis, empowering hundreds of sports leagues, news & entertainment broadcasters, and streaming platforms around the world to quickly and easily curate, edit and distribute short-form content and highlights.

“With media companies and streamers now producing millions of hours of video every minute, demand for curated content has skyrocketed,” said Vinayak Shrivastav, VideoVerse CEO & Co-Founder. “VideoVerse’s editing solutions are now an indispensable asset within the video creation ecosystem, with Magnifi, in particular, facilitating a seamless and highly-efficient process for curation, production, and distribution. Our partnership with Bluestone marks an exciting phase as we forge ahead with global expansion, and driving innovation in the realm of media technology by unlocking the boundless potential of AI.”

“The demand for intelligent software automation of short-form content and highlights is growing exponentially,” said Bobby Sharma, Bluestone’s Founder & Managing Partner. “The applications for VideoVerse’s technology are limitless, extending across Sports, Media & Entertainment, and into other industries, such as education and security. Today, rights-holders and content creators sit on mountains of raw content, and consumers want the ability to watch short-form content and highlights as soon as a play is over, or when news breaks. With Magnifi’s market-leading AI technology and a suite of supporting SaaS technologies, VideoVerse meets this demand in terms of quality and efficiency, unlike any other company in the marketplace. We’re excited to help VideoVerse take the next step on its journey to revolutionise the curation and monetisation of next generation video and media.”

Headquartered in the US and India, VideoVerse works with top-tier sports leagues & teams, broadcast networks, and content producers, such as: the UEFA Champions League, FA Cup, Bundesliga, Australian Open, US Open, Wimbledon, NCAA Basketball, Indian Premier League (IPL), Women’s Premier League (WPL), and various US collegiate sports programmes at major universities and athletic conferences.

VideoVerse marks the third investment for Bluestone, and its first in a SaaS company, from its inaugural $300 million fund launched in a single closing during the first quarter of 2023. Bluestone is differentiated in the Sports, Media & Entertainment capital markets by its unique combination of blue-chip industry operating and investment experience, expansive international network, stable institutional capital base, and collaborative synergistic approach with portfolio companies. In connection with this investment, Bluestone’s Sharma will join VideoVerse’s Board of Directors, helping to drive its global growth.

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