ESPN and Disney+ are beta testing AI-powered features designed to help users find information and content with intent built into the experience. Disney say the experiments will help the media giant “gain valuable insights from user interactions to inform future improvements over time across navigation, results, recommendations, and content discovery for sports and entertainment”. At […]
There’s a lot of panic in the air about AI just now, even President DJT seems to be rethinking the need for some regulation. The trouble is that some experimental agents have gone off and, unasked, tried to hack other’s systems. In truth, the main issue seems to be the ‘move fast and break things’ […]
DoubleVerify (DV), the software platform to verify media quality, optimise ad performance and prove campaign outcomes, has released the EMEA edition of its 2026 Global Insights: Media Quality in the Age of AI report, examining consumer and marketer attitudes toward AI’s growing role in content and digital advertising, from low-quality AI content and AI-generated ad […]
BAFTA has opeed entries for the 2027 editions of the BAFTA Television Craft Awards and the BAFTA Television Awards with P&O Cruises, as it confirms the categories, eligibility, and voting rules. Celebrating the exceptional storytelling, creativity, and craft of British and international television, the two ceremonies champion the people who bring it to life both […]
Parks Associates has unveiled new research from its Consumer Insights: Tech Ecosystem Dashboard and AI Experience Dashboard showing artificial intelligence (AI) is reshaping the smart speaker market, as consumers increasingly expect devices to deliver personalised, context-aware assistance. The research shows one-half of US internet households own a smart speaker or smart display, making it one […]
Over 5 million Brits have been harmed by wrong advice from an AI chatbot – from lost money to health scares and damaged relationships – reveals research by Uswitch, the comparison and switching service. The way Britain uses the internet is shifting again – from searching the web to confiding in it. More than two […]
AppsFlyer, the mobile marketing platform, has announced its integration with ChatGPT Ads, enabling marketers to measure ad campaigns in ChatGPT directly within the AppsFlyer platform. More than a dozen advertisers are already using the integration to bring mobile app measurement — including installs, app opens, and in-app purchases — to their ad campaigns in ChatGPT, […]
PubMatic, the AI-powered ad tech company delivering digital advertising performance, has announced the launch of its advanced guardrail architecture, a customisable governance framework purpose-built for autonomous advertising. Rise, a Quad agency, is among the first agency partners to pilot the framework, bringing a performance-first, transparency-driven perspective to how governance should work in practice. The framework […]
Seven in 10 UK advertisers exceed production budgets at least sometimes, despite most believing they have good visibility into production costs, according to research from XR Extreme Reach. As advertising ecosystems become increasingly complex, many marketing teams are managing multiple partners, suppliers and workflows at once, making it harder to connect financial decisions with production […]
RAAS LAB, the platform delivering real-time relevance and meaningful results for advertisers, has announced the launch of its new dynamic creative solution for pre-roll video. Through real-time intelligence, RAAS LAB empowers brands and agencies with campaigns that are contextually aligned, capture attention and drive deeper audience engagement. The move into video marks the next phase […]