The way people use, think and feel about different types of media is constantly changing. In Ofcom’s latest media literacy research, the media regulator takes a deep dive into how people across the UK are navigating an increasingly online world. This year’s study explores how adults across the UK feel about issues ranging from artificial […]
As cookies are phased out and new measurement techniques come to the fore, 2024 will be a year defined by disruption, uncertainty and experimentation. According to WARC data, only a small fraction of marketers (2 per cent) are using the following measurement techniques in combination – marketing mix modelling (MMM), experiments, attribution – to assess […]
Intel has revealed its plans for the Olympic and Paralympic Games Paris 2024. Bringing AI Everywhere, Intel will implement artificial intelligence technology powered by Intel processors on the world’s biggest stage. As the Official Worldwide AI Platform Partner of the Olympic and Paralympic Games Paris 2024, Intel will introduce new, innovative AI experiences based on […]
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, has announced a collaboration with Argoid AI, a specialist in AI-powered business solutions, to integrate AI-powered scheduling automation into its Amagi PLANNER product. This initiative is designed to assist FAST channel programmers in leveraging AI technology to schedule content that captivates and […]
Operative has announced a new and expanded partnership with Goldbach Media, the media sales organisation in Switzerland. This partnership encompasses the first implementation of Operative’s AOS platform in the European market. Operative’s AOS platform is a converged, cloud-native platform. It offers diversified media companies a modular system and approach to drive transformation and ensure that […]
VITAC, a Verbit Company, the largest captioning company in the US, and ENCO, a global player in innovative broadcasting solutions, have announced a strategic partnership aimed at providing broadcasters with expanded choice for hardware encoders and cloud captioning. Through this alliance, broadcasters will gain access to a comprehensive suite of captioning tools and services, tailored […]
Media Excel, headquartered in Austin, Texas, will showcase its artificial intelligence-based video encoding technology, DIVA encoding, at the NAB Show, which will take place at the Las Vegas Convention Center from April 14th onwards. DIVA (Dynamic Intelligent Video Adaptive) encoding’s innovative approach maximizes encoding efficiency by analysing optimal encoding settings for input videos, thereby optimising […]
The 2024 Telecommunications Advertising Outlook Report from Mediaocean sheds light on current trends with data gathered from leading telecoms marketing professionals. The research crowns generative AI as the most critical consumer trend right now, with 64 per cent citing it as important, beating out Tiktok/social video (54 per cent), and CTV/streaming (54 per cent). Telecom […]
In advance of the 2024 NAB Show, 2G Digital Post, a specialist in media services, localisation and content quality control, announces their partnership with XL8, a player in AI-powered machine translation & AI localisation tools, designed and built from the ground up for the Media & Entertainment (M&E) industry. Combining 2G Digital’s captioning, localisation and […]
Many successful musicians, actors and writers are struggling to make a living as a result of gaps in copyright protection, a lack of support for freelancers and unpredictable returns from music streaming, UK MPs have warned. A report, Creator remuneration, from the Culture, Media and Sport Committee of the House of Commons, highlights the precarious […]