FilmBox Hungary channel; RTL Saleshouse partnership
January 11, 2024
SPI International, a Canal+ company, has officialised the launch of a new version of FilmBox channel in Hungary, fully tailored for the Hungarian market, featuring an enhanced content selection. This endeavour will be further strengthened through a partnership with RTL Saleshouse, facilitating advertising sales and viewership measurement.By introducing a dedicated FilmBox feed for Hungary, the company develops a strategic move, following the successful implementation of a similar approach in the Czech market in 2018. The new agreement with RTL Saleshouse exclusively pertains to the FilmBox channel. In Hungary, the FilmBox channel boasts the highest penetration within the SPI channel portfolio. “We’re dedicated to enhancing FilmBox’s value proposition across key regions like Hungary, through individual feeds featuring enriched content selections. Our next goal was to find a partner who embodies the spirit of FilmBox and can collaborate effectively within SPI’s corporate structure. RTL Saleshouse fulfils these requirements, and I am excited to commence our collaboration,” said Tamás Fülöp, Regional Director of SPI International. “The renewed FilmBox channel fits perfectly into our portfolio, and we are very proud to launch and build the advertising sales channel together,” added Zsófia Demeter, Ad Sales Director, RTL Saleshouse. SPI International has also recently unveiled new content acquisitions for FilmBox channels in Central and Eastern Europe from industry leaders like Paramount Global Content Distribution and Prorom.