Advanced Television

ITV Studios, Fusebox renew deal for Love Island game

January 26, 2024

ITV Studios and Fusebox Games, a mobile game developer in interactive fiction, gave announced a renewed deal to expand the mobile game Love Island The Game for another three years.

Love Island The Game was first launched in summer 2018 and now hits its seventh season. With over 25 million downloads worldwide, the game has been a global hit. Love Island The Game is the #1 download and grossing role-playing game in the US, UK and Australia, selling up to 80 items of virtual fashion per minute.

New to the partnership is the launch of even more content throughout each year, providing players with an array of branching stories and a bigger selection of fashion-forward outfits to enhance every player’s personalised Love Island journey.

Steve Watling, SVP Gaming, Global Partnerships, ITV Studios said: “We at ITV Studios are excited to extend and grow our most successful mobile game franchise, based on the global hit format Love Island. Fusebox Games have been a committed partner and together we have big plans to grow the game’s reach and take narrative storytelling games to the next level, with more storylines tailored to our audiences both in the UK and US. We are also exploring new brand partnerships to offer brand engagement and interest for players whilst growing commercial opportunities for the Love Island mobile game franchise.”

Terry Lee, Head of Studio, Fusebox Games, added: “The team here at Fusebox Games are excited to continue our amazing partnership with ITV Studios and the Love Island brand. We’re not a studio to rest on our previous successes and are looking forward to working together with ITV Studios to realise our ambitions for Love Island The Game.

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