Advanced Television

North AI raises £580k to bring AI powered insights to media sector

March 14, 2024

North AI, a new Manchester-based AI startup for the media sector, has received £280,000 grant funding from Innovate UK, the UK’s Innovation Agency, with further £300,000 funding led by SFC Capital, as well as private angel investors from the media industry.

North AI has been co-founded by the team from ‘Paus’, a VC-backed tech start-up that was acquired in 2023 by LatAm media company, Cindie. North AI aims to be the central hub that helps the film and TV sector analyse the commercial risk, potential gains and marketability of old and new titles, with plans to expand into the advertising space further down the line.

Co-founder and CEO, Rishi Kapoor, a former employee of Sony Pictures, NBCUniversal and Warner Bros Discovery, commented: “In my last company, we spoke with literally thousands of producers, financiers, distributors and brands. All of them faced the same issue, knowing what they should be creating, selling or buying, as well as how it should be positioned, what were the target markets and what audiences truly wanted. That is what North AI is here to solve.”

Ed Stevenson, SFC Capital Investment Executive, added: “We’re excited to be investing in North AI alongside grant funding from the UK Government, and see the impact that AI-powered analytics can have in the ever-changing media landscape.”

North AI is already onboarding partners, such as streaming services and independent production companies, to have early access to the predictive insights model, and the company plans to raise a larger investment round later this year.

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