Advanced Television

Ateliere, TMT Insights partnership

April 3, 2024

TMT Insights and Ateliere Creative Technologies have announced a strategic partnership to accelerate the adoption and optimisation of cloud-based media supply chain workflows promoting operational and cost efficiencies for content owners, distributors and broadcasters.

At the centre of the offering is Ateliere’s proprietary FrameDNA technology, which is available as part of its cloud-native media supply chain platform, Ateliere Connect. Powered by artificial intelligence (AI), FrameDNA identifies and removes redundant content and simplifies the Interoperable Master Format (IMF) creation workflow. FrameDNA facilitates the seamless generation of components ready for distribution and identifies duplicates among multiple content versions, retaining only the differences between versions, eliminating storage redundancies, and consolidating the necessary material into IMF packages. Its use of AI and machine learning (ML) enables advanced content recognition, automates tedious tasks, and makes intelligent suggestions for asset utilisation, further enhancing operational efficiencies. This accelerates the content preparation process and also ensures that media assets are managed and distributed more effectively across the supply chain.

“The reality today is that migrating to cloud-based technologies can be daunting and time consuming,” said Dan Goman, CEO of Ateliere Creative Technologies. “With a need to rapidly innovate while retaining premium quality and confidence, customers require a solution that will accelerate their business transformation and decrease the time to ROI.”

TMT Insights’ role in this partnership is bridging the identified inefficiencies and gaps within current media workflows. Their understanding of media and content supply chain offers a strategic approach in designing, implementing and executing new workflows to accelerate the smooth transition to more efficient processes.

“By partnering with TMT Insights, we’re offering an innovative and holistic approach to business transformation that enables the key stakeholders across the organization access to the guidance required to optimise their modern media supply chains for greater predictability, efficiency, and resiliency,” continued Goman.

“We’re pleased to join with Ateliere to unleash greater value from today’s media asset management and content supply chain workflows,” added Andy Shenkler, CEO of TMT Insights. “The synergy between our strategic expertise and software development services, coupled with Ateliere’s technological innovations, is setting a new standard for media asset management and supply chain efficiency, empowering media companies to keep pace with the demands of the digital age.”

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