Globant, Quickplay launch Media Archive AI
April 15, 2024
Globant, a digitally native company focused on reinventing businesses through technology solutions, and Quickplay, a specialist in cloud transformations of OTT experiences, have announced their collaboration to help OTT providers optimise the value of archival media footage to drive viewer engagement and monetisation across the telecom and media & entertainment industries.
The two companies are partnering to develop a new solution package, Media Archive AI, that harnesses advanced machine learning and generative AI technology to expedite deeper integration of historical footage within live and on-demand content. The solution is intended to combine the companies’ strengths with the power of Google Cloud to enable development of new use cases that expand OTT providers’ content offerings.
Media and entertainment companies globally are seeking to increase the availability and discoverability of digital assets. Globant and Quickplay say they are enabling them to implement AI-driven consolidation, migration, and management of physical assets, as well as deep and automated search capabilities that can unlock value and create new business opportunities, including FAST channels and syndication to affiliates.
“Media and entertainment companies are facing an increased need to accelerate their time-to-market, create new revenue streams, become more efficient, and engage customers with new capabilities and offerings. Through our collaboration with award-winning industry expert Quickplay, we will create new solutions designed to solve these most pressing business challenges,” said Diego Tartara, Global Chief Technology Officer at Globant.
“Our unique collaboration will combine the strengths of Globant’s strategic consulting and technology experience with Quickplay’s cloud-native, modular platform to help media and entertainment companies further realise the value of content, deepen their relationships with customers, and provide original and innovative content,” said Juan Martin, Co-Founder and CTO at Quickplay.