Advanced Television

Simplestream upgrades BLAZE

May 15, 2024

Simplestream, a provider of next-generation TV solutions, has upgraded BLAZE – A+E Networks EMEA’s streaming service in the UK.

The new enhanced service significantly increases BLAZE’s content offering. It allows users to access A+E Networks EMEA’s collection of FAST channels – Mystery TV, Inside Crime, History Hunters, Deal Masters, and World War TV- live on any platform and device. Alongside a suite of updated mobile, tablet and CTV apps, there’s also a new website, which combines the best of BLAZE’s catch-up content with real-time on-air information from the collection of FAST channels. The website has been developed in-house by A+E Networks EMEA, using Simplestream’s APIs for  live programme information.

BLAZE, a factual entertainment channel in the UK, is A+E Networks EMEA’s first free-to-air brand. It launched in the UK market in September 2016 as a TV Everywhere service, offering live streaming and catch-up viewing on mobile and tablet devices for iOS and Android, powered by Simplestream.

The renewed agreement between A+E Networks EMEA and Simplestream provides the BLAZE streaming service with Connected TV apps on LG, Samsung and  VIDAA, supporting live channels and on-demand content using Simplestream’s App Platform, an out-of-the-box product designed to streamline the launch of premium video services. The new applications – an addition to the existing apps for iOS, Android, Fire TV, and tvOS – will showcase a new look and feel for the channel and a new visual identity across all devices.

Simplestream’s Chief Commercial Officer, Dan Finch, commented: “It’s exciting to build on the success of the BLAZE digital service by doubling down on the offering. Mid-rolls on the broadcast feed and a raft of new FAST channels coming to the apps will provide Blaze with a more compelling solution than ever with live, FAST, and VoD. A hybrid CSAI and SSAI approach, together with Sky Media, will allow Blaze to be even more successful going forward.”

Julie Mitchelmore, VP of Digital at A+E Networks EMEA, said: “We’re delighted to enhance the offering on our BLAZE streaming service with even more choices for viewers who want to enjoy the very best entertainment.”

James Hall, Head of Web at A+E Networks EMEA, added: “The new website will be the ultimate destination for mystery solvers and deal hunters alike. We’re proud to have built an amazing new online offering in-house for BLAZE, working closely with Simplestream to provide feature-parity, no matter what device you want to watch our channels on. FAST and VoD content will sit side-by-side, providing web visitors with more content to watch than ever before.”

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