Viu signs JTBC’s largest content deal in Asia
January 30, 2018
Viu, a pan-regional OTT video service by PCCW Media Group, has signed an agreement with JTBC, the Korean cable broadcaster, to offer Viu viewers access to over 80 per cent of JTBC’s quality drama series and variety shows. It marks the largest regional content volume deal that JTBC has signed in Asia^. Complementing its existing substantial Korean content from major broadcasters KBS, MBC, SBS and CJ E&M, Viu now offers its viewers the largest volume of Korean drama series and variety shows in Southeast Asia.
With this agreement, Viu users can now enjoy over hundreds of hours of content from JTBC’s extensive new drama series and variety shows with local language subtitles as fast as 4 hours after telecast in South Korea.
Janice Lee, Managing Director of PCCW Media Group, said, “We are pleased to present JTBC’s exciting program lineup to fans across Asia which reaffirms Viu’s commitment to bring premium Asian content to our viewers and our position as the preeminent OTT video platform in Asia. In continuing to enrich the breadth and depth of content, Viu has also been expanding its content portfolio with Viu Original series which comprise series produced in Indian, Chinese and Indonesian languages, collaborating with award winning directors, renowned artistes and premium production houses in the region.”
Jung Kyung-moon, Chief Executive Officer of JTBC Content Hub, said, “The drama series and variety shows of JTBC have a track record of success with high ratings bearing testament to their excellent quality and high entertainment value. While we will continue to maintain our premium standards in all our productions, we are very pleased to collaborate with Viu, one of Asia’s foremost OTT video services, so that our programs could access a bigger audience across the region with Viu’s highly engaged user base.”