Advanced Television

Mobile

Tablet screen sizes getting bigger

Large screen sizes are gaining favor as the Tablet transforms into a productivity device, with shipments growing 185 per cent year-on-year in 2015. According to a Strategy Analytics’ Tablet & Touchscreen Strategies report, Apple’s iPad Pro will join a market that is primed for growth, thanks to the success of Microsoft’s Surface Pro 3 and […]

August 27, 2015

Smartphones account for over 1 in 5 video ad views

FreeWheel’s Q2 Video Monetization Report has revealed that 38 per cent of monetisation this quarter came from outside desktop and laptop environments. This growing share is driven by smartphones and OTT devices (Roku, Apple TV, Chromecast, gaming consoles, and Smart TVs) having yet another quarter of phenomenal growth at 107 per cent and 194 per […]

August 26, 2015

Half US Internet homes own connected TV device

The CE industry reached a milestone in the second quarter with half of US Internet homes now owning a Connected TV device. This includes connected TVs, video game consoles, streaming media players, and Blu-ray Disc players that consumers connected to the Internet allowing them access to apps such as Netflix and Hulu. The total number […]

August 26, 2015

Binge-watching tops summer activities

Streaming of TV shows is replacing traditional summer activities such as reading, cinema trips, board games and dozing in the sun according to a study from Miner & Co. Studio. Nearly 9 in 10 revealed to Miner & Co they are binge-watching and/or plan to binge-watch the shows they’re streaming this summer – and that […]

August 26, 2015

Mobile & online transactions to reach 125bn in 2018

Data from Juniper Research has revealed that the number of annual purchases made via mobiles, tablets, desktops and other connected devices should reach 125 billion annually by 2018, up by more than 60 per cent on this year’s total. The research, argued that

August 24, 2015

Nielsen: 20% still only use DVDs

Findings from Nielsen’s Home Entertainment Consumer Trends report suggest that the type of content US video consumers watch and what content they pay for has shifted over the past few years and their path isn’t always towards digital. In the changing home entertainment landscape, one thing is constant:

August 20, 2015

More services, more access, more security headaches?

TV Everywhere on unmanaged networks and devices is a real challenge for content security. Smart homes and Internet of Things is about to up the ante again – how are security providers preparing for the next era of content and data protection. Advanced Television gathered three top providers in London.   [bitsontherun Pu5NGPp4-hLYU43gg]

August 20, 2015

DT: Advertisers should subsidise mobile data

A top Deutsche Telekom executive has said companies such as Google and Facebook should subsidise subscriber’s mobile tariffs as their advertising “eats into” data allowances. In a blog on LinkedIn, Tomasz Gerszberg, SVP technology strategy, governance and programs, said the future model of mobile advertising delivery needs to be changed. The FT reported that Deutsche […]

August 18, 2015

Study: Marketers should spend more on mobile video

The Mobile Marketing Association (MMA) announced the results of the latest Smart Mobile Cross Marketing Effectiveness (SMoX) study, a scientific examination conducted for The Coca-Cola Company in China earlier this year. Results released at the MMA Shanghai Forum confirm that marketers would significantly improve their overall campaign performance without increasing budget, by simply raising mobile […]

August 18, 2015

Linear TV still primary viewing choice

Futuresource’s latest ‘Living with Digital’ consumer research study provides updated analysis of consumer’s shifting behaviour and evolving habits across digital entertainment and connected devices. The research identified live TV (pay and free) is still the primary viewing choice for 65 per cent of respondents across the territories with France showing the most solidarity at 75 […]

August 17, 2015