According to findings from VideoAmp, a specialist in software and data services for optimising ad buys across TV and digital platforms, 60 per cent of media buyers believe that campaigns executed through a Cross-Screen Platform (CSP) for the execution of both digital video and linear TV advertising outperform conventional, non-integrated campaigns, with 74 per cent […]
A study by Research & Markets (R&M) says that there will be an acceleration in the adoption of 4K technologies, with compound average growth rates (CAGR) of some 20 percent in value terms by 2022. The R&M study says that the growth will come from a “surge” in the adoption of 4K projectors and 4K […]
According to trade body the British Association for Screen Entertainment (BASE), data from the Official Charts Company and IHS Markit suggest that consumer spend across the video category rose by 7.5 per cent in 2017, a third consecutive year of growth that brings the total value of the category to £2.69 billion (€3.03bn). Ownership continues […]
The rapid take-up of pay-TV in Spain is causing FTA TV channels to lose viewers. In 2017, the three largest FTA TV stations – Tele 5, Antena 3 and the pubcaster La 1 – pulled in a combined audience rating of 36 per cent, down 1.3 per cent on 2016. It is the lowest rating […]
In 2017, traditional French channels registered their worst audience shares in years, with the exception of PSB channels France 3, whose audience share remained stable at 9.1 per cent and France 5, which rose 0.2 points to 3.6 per cent. Though still dominating the annual ranking established by Médiamétrie, TF1 (20 per cent, -0.4 per […]
Mobile data traffic growth reached a six-year high in Q3 2017, increasing 115 per cent globally year on year, according to a report from Strategy Analytics. India and China accounted for half of all traffic growth globally, with Jio’s continued disruption in India, and strong growth in unlimited data plans in China driving both of […]
Official figures released by record labels’ association the BPI, based on Official Charts Company data, reveal a strong year for British recorded music, with UK consumption across all formats in 2017 growing at its fastest rate this millennium. A total of 135.1 million albums or their equivalent were either streamed, purchased on physical format, and/or […]
As any other Asian regions, South East Asian markets consist mainly of cable and satellite connections. However, Dataxis noticed the increasing share of IPTV subscribers in Cambodia, Indonesia, Laos, Malaysia, Philippines, Singapore, Thailand and Vietnam. With a 6 per cent increase between July and September, the IPTV segment now represents 6.7 million subscribers. Despite its […]
Despite unabated network usage, global telecom revenue is on track to grow just 1.1 per cent in 2017 over the prior year, according to a report by business information provider IHS Markit. Global economic growth prospects, meanwhile, are looking up. IHS Markit macroeconomic indicators point to moderate global economic growth of 3.2 per cent for […]
The broadcasting (radio and TV) sector in Italy recorded total advertising investments of just over €3.3 billion during the first ten months of 2017. This is down by 2.1 per cent compared to last year, according to figures from Nielsen. In October only, ad investments amounted to €441 million, down 2.1 per cent year-on-year, easing […]