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Research

Research: Linear TV slowing cord-cutting among sports fans

Grabyo’s 2019 Sports Video Trends Report reveals that over half of global consumers watch sport on a regular basis, with 45 per cent of sports fans watching it more often than anything else. The report follows on from Grabyo’s 2019 Global Video Trends Report, which surveyed over 9690 people across the UK, US, France, Germany, […]

August 14, 2019

Survey: Brand safety consumer backlash risk

A survey of US consumers highlights the significant financial risk to brands from a potential brand safety crisis involving their advertising. Conducted among 1,017 respondents via SurveyMonkey by global certification programme the Trustworthy Accountability Group (TAG) and digital advertising industry initiative Brand Safety Institute (BSI), the survey found more than 80 per cent of consumers […]

August 14, 2019

MTG sees 90% viewership growth for eSports in 2019

Modern Times Group’s (MTG) portfolio company ESL, the world’s largest eSports company, has announced significant growth across multiple metrics for major ESL tournaments in the first seven months of 2019. Over the course of the first seven months of 2019, ESL’s data shows that unique users (+90 per cent), hours watched (+190 per cent) and […]

August 14, 2019

LG research: “OLED TV holds 25% more attention”

LG Electronics has revealed the results of an experiment in collaboration with Realeyes – the emotion AI company – to analyse the physical and emotional responses to its 2019 OLED TV versus its 2013 LED TV, the latter representing the most common type of TV in homes across the UK. To inform the experiment, LG […]

August 14, 2019

Survey: Top 5 reasons UK is switching to digital marketing

Companies in the UK are focusing their ad spend away from print media, now more so than ever before. A survey of 1,325 UK marketing professionals carried out by digital marketing agency, Marketingsignals.com, revealed that 56 per cent of UK based businesses have turned their main focus away from spending on print advertising during the […]

August 14, 2019

US Q2 pay-TV subs down 1.5m

Findings from specialist analysis firm Leichtman Research Group (LRG) indicate that the largest pay-TV providers in the US – representing about 93 per cent of the market – lost about 1,530,000 net video subscribers in 2Q 2019, compared to a pro forma net loss of about 420,000 subscribers in Q2 2018. The top pay-TV providers […]

August 13, 2019

Survey: Australians need convincing of 5G

Research from Roy Morgan shows that the vast majority of Australians (91.4 per cent) are aware of 5G technology and a majority of 56.7 per cent ‘would consider using 5G as an alternative to the NBN’. However, fewer than half (46.9 per cent) ‘would seriously consider buying a 5G phone’. Roy Morgan interviewed a cross-section […]

August 13, 2019

Analyst: Smart speakers driving home audio market

The worldwide home audio hardware market grew 20 per cent last year to reach 154 million units, with a further 19 per cent growth projected in 2019, according to the findings of the Worldwide Home Audio Market Report from Futuresource Consulting. The sector, which includes wireless speakers, soundbars, A/V receivers, Hi-Fi systems and dedicated speaker […]

August 12, 2019

The Boys one of Prime Video’s most watched series ever

Amazon Prime Video has announced that its irreverent new superhero drama, The Boys, from executive producers Eric Kripke, Seth Rogen and Evan Goldberg, has become one of its most watched series ever, after just two weeks on Prime Video. The series also became one of the most binged series of 2019 with Prime Video customers. The […]

August 9, 2019

Kagan: Netflix UK to pass Sky subs level

Three OTT video services — Netflix, Amazon Prime Video and Sky’s NOW TV — accounted for 97 per cent  of the total subscriptions market in the UK at the end of 2018 according to Kagan, a research group within S&P Global Market Intelligence. “Since debuting in January 2012, Netflix has been leading the growth of […]

August 8, 2019By Colin Mann