UK trade body the Creative Industries Council has released a report which explores the challenges and opportunities of creative businesses in the UK as they look to grow and develop their business, focusing on their experience of accessing finance to support their ambitions. The report finds that creative businesses have higher ambitions of growth and […]
The fourth-generation (4G) LTE mobile service has had trouble penetrating some indoor office environments. Unfortunately, fifth-generation (5G) comes along with its own complications to this coverage challenge, according to data and analytics company GlobalData. The challenges to good indoor cellular coverage are structural. Newer, more environmentally friendly window glass is hard for wireless signals to […]
Ahead of England’s final World Cup group game clash with Belgium – the first England match to be aired on ITV – 4C Insights reveals gambling brands are among the most popular advertising campaigns of the tournament so far according to social media insights. Measured from June 14th to June 25th, brands including Betfair, Coral […]
Total pay-TV and telecom services revenue in Indonesia is poised to increase at a compound annual growth rate (CAGR) of 3.7 per cent over the period 2017-2022, mainly driven by growth in mobile data (4G) and fixed broadband revenues, according to data and analytics company GlobalData. Mobile service subscriptions in Indonesia reached 426.6 million at […]
Streaming platform and device specialist Roku has introduced Audience Marketplace, which it suggests gives advertising buyers and sellers a new way to target audiences more effectively on the Roku platform in the US. By leveraging Roku’s first-party data and proprietary ad technology, publishers can use Audience Marketplace to sell targeted audiences on the Roku platform […]
In its latest Global Television Demand Report, Parrot Analytics, the television data analytics firm, focused on measuring global demand for content, features a four-country audience study focused on consumers’ propensity to subscribe to streaming video services in Brazil, Italy, the US and the UK. Parrot Analytics investigated consumers’ willingness to subscribe to up to four […]
Brightcove, a provider of cloud services for video, has revealed findings from its market study, Asia OTT Television Research Report 2018, in partnership with YouGov, an international data and analytics group, and conducted a study that polled 5,000 participants across Hong Kong, India, Indonesia, Singapore, and Thailand. The purpose of study was to discover how […]
Smartphones continue their meteoric popularity and are now owned in 87 per cent of US homes, second only to televisions at 96 per cent ownership, according to Consumer Technology Association (CTA) research. CTA’s 20th Consumer Technology Ownership and Market Potential Study also shows that for the first time, the top three most-frequently owned tech products […]
Mobile apps that offer streaming alternatives to cable television are having a moment thanks to the 2018 World Cup. Sensor Tower Store Intelligence data reveals that first-time downloads of the five leading live TV apps in the US grew by 77 per cent during the first week of World Cup coverage, compared to preceding weeks […]
The Digital Production Partnership (DPP), the media industry’s international business network, has revealed the key trends it predicts we’ll see at the Consumer Electronics Show in Las Vegas in January 2019. The predictions were made by DPP Managing Director Mark Harrison at the HPA Creative Tech event in London. The DPP’s CES work is enabled […]