A study by Connekt suggests TV could be the missing link to spur voice purchases using voice-controlled devices such as Amazon’s Echo and Google Home. Although voice shopping through these devices has been negligible to date, the study finds consumers are strongly interested in using them to buy items that appear on the screen as they’re watching TV. TV May Be […]
A quarter of all UK digital ad spending will go to social networks this year, according to eMarketer’s most recent forecast. In 2018, marketers in the UK will spend £3.3 billion ($4.2 billion) on social network advertising, a 24 per cent increase over 2017. eMarketer has increased its projections for social networking advertising spend by […]
AR/VR startups raised a record over $3.6 billion from VCs and corporates in the last 12 months to the end of Q1 2018. Over three-quarters of a billion dollars was invested in the first 3 months of this year alone. A fundamental transition in the fundraising market towards AR from VR, as well as the […]
According to Dataxis research, the number of pay-TV subscribers in Asia owning a 4K set top box reached 53.6 million at the end of 2017. As at date, more than 30 pay-TV operators have launched 4K set-top-boxes in Asia. The South Korean IPTV operators, Korea Telecom, LGU Plus, SK Broadband and Tbroad were the first […]
TV ad spending will continue its decline this year, according to eMarketer’s latest US advertising forecast. With cord-cutting accelerating and OTT viewing on the rise, outlays on TV ads will slip 0.5 per cent in 2018 to $69.87 billion (€56.68bn). As a result, TV’s share of total US media ad expenditures will drop from 33.9 […]
The value of in-orbit satellite rescue and servicing is forecast to be worth $3 billion cumulatively by 2027 and growing at an impressive 62 per cent CAGR from next year, 2019, when ‘space tug’ operations are likely to commence. The study, from Northern Sky Research (NSR), says that the use of these ‘life extension vehicles’ […]
The first results from a broadband speed testing programme undertaken by the Australian Competition & Consumer Commission (ACCC) suggest that nbn (national broadband network) broadband services from iiNet, Optus, Telstra and TPG are now delivering between 80 and just over 90 per cent of the maximum plan speeds in the evening busy hours. The report, […]
Overall media consumption in Australia is higher after dinner compared to breakfast time with 88 per cent of Australians consuming media after dinner compared to 75 per cent at breakfast. Findings from Roy Morgan Research investigating the media consumption preferences of Australians highlights some significant differences between which media we choose at breakfast time compared […]
According to Dataxis’s quarterly update, the mobile subscribers growth in Europe remains almost flat. In the fourth quarter of 2017, mobile subscribers in Europe reached 1.05 billion from compared to 1.04 billion (1040 million) for the same quarter in 2016, with a compound annual growth (CAGR) of 0.1 per cent. The top 10 countries are […]
A global survey of over 80,000 Internet users by GlobalWebIndex reveals that Latin American digital consumers are the most likely to be watching the FIFA World Cup, where 65 per cent of Internet users will be tuning in online and on TV. Globally, over half (55 per cent) of male Internet users watch the World Cup either online or TV; just […]