Consumer research from Parks Associates shows the percentage of US broadband households that use digital antennas in their home has steadily increased to reach 20 per cent near the end of 2017, up from 16 per cent in early 2015. The resarch reveals this increase coincides with a steady decline in pay-TV subscriptions and an increase […]
The unbundling of cable TV packages will accelerate over the next five years, with all major TV networks launching standalone direct-to-consumer (DTC) streaming services by 2022, according to a new report from The Diffusion Group, The Future of Direct-to-Consumer Video Services – Analysis & Forecasts, 2018-2028. “Big media
Subscription losses slowed for traditional multichannel video providers in Q4 2017 (quarter ended December 31st, 2017), but the sector still tumbled for the full year, according to data compiled by Kagan, a group within S&P Global Market Intelligence. Combined cable, direct broadcast satellite (DBS) and telecommunication (telco) multichannel subscriptions fell to 94 million, including 91.1 […]
TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on the TV is on-demand, non-linear content. The research shows that the trend is particularly pronounced among young consumers. Just over one-quarter of TV […]
According to findings from UK student accommodation search engine Mystudenthalls.com, Generation Z – the first generation of students that has never known a world without the Internet – rely on Netflix and Spotify and no longer need a library to be at their most productive. The survey of over 2,000 UK students by the student […]
The world’s major satellite operators are facing continuing revenue problems because of an oversupply of orbital capacity, says a report from Northern Sky Research (NSR). The researchers add that the decline is far from over and could extend into 2019. NSR says that capacity leasing prices have fallen, on average, for the third year in […]
Canada’s publicly traded television service providers combined lost almost 20 per cent fewer TV subscribers in 2017 compared to 2016, bucking the trend of accelerating TV cord-cutting in recent years, according to research from Ottawa-based research and consulting firm Boon Dog Professional Services. However, Boon Dog predicts
TiVo has released the 20th edition of its quarterly Video Trends Report, covering key topics across pay-TV, OTT, TV network apps, streaming devices, smart home devices and content discovery. Based on a survey of more than 3,300 consumers, TiVo’s Q4 2017 Online Video and Pay-TV Trends Report illuminates many insights, including: How the Price of […]
It has taken a while to grab hold, but according to latest research from Ampere Analysis, people aged 55 to 64 are increasingly getting hooked on SVoD services such as Netflix and Amazon. Ampere Analysis polled 33,000 people with an internet connection across 16 markets to understand how many hours per day a typical person […]
MAGNA, the intelligence, investment and innovation unit within IPG Mediabrands, and IPG Media Lab, the media futures and advisory arm of IPG Mediabrands, in partnership with YuMe by RhythmOne, a partner for video advertising leadership and innovation, have revealed the results of a media trial examining consumers’ perspective on 360° video advertising from innovative brands […]