KPMG media barometer: 79% reject pay walls
KPMG’s Media Barometer surveyed a total 4,312 UK consumers from YouGov’s panel in September, for its Media and Entertainment Barometer. Among the main findings: —27 per cent own a smartphone. “This rose to 44 per cent and 43 per cent amongst the 18-24s and 25-34s respectively.” —35 per cent have downloaded paid apps in the […]