Advanced Television


Adform, Samba TV propel CTV targeting capabilities

Adform, the media buying platform, and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have announced the launch of new CTV targeting capabilities and audience segments on Adform’s DSP. This is the latest innovation in Adform and Samba TV’s longstanding relationship. The new offering will be available on Adform’s platform […]

January 16, 2024

Adform launches Global Partner Programme

Adform, the independent advertising platform, is launching its new Global Partner Programme, to provide strategic growth opportunities for commercial partners enabling them to leverage Adform’s network and solutions with their own customers and prospects. Adform’s Global Partner Programme will empower agencies, resellers, service partners and consultancies worldwide to use its sector expertise and technological solutions […]

January 16, 2023

Adform rolls out Comscore Predictive Audiences

Adform, the global independent advertising platform, has announced an expanded global partnership with Comscore to provide Adform customers more flexibility in targeting, measurement and frequency capping without using third-party cookies, through Comscore Predictive Audiences. Comscore’s Predictive Audiences enables advertisers to reach audiences identified from an initial set of privacy-compliant consumer data attributes tied to cross-platform […]

December 1, 2022