Advanced Television

adform

Utiq confirms integrations with leading SSPs and inventory partners

Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier, reports it has achieved scaled supply-side integrations with many of the industry’s leading SSPs and inventory partners in its first full year of operation. As we commence an exciting and ambitious 2025, we are pleased to confirm bidstream integration of our first-party […]

January 9, 2025

Adform, Happydemics strengthen partnership

Adform, the media buying platform, has announced the expansion of its partnership with Happydemics, the actionable ad analytics and brand lift platform empowering ad players globally. Greater access to Happydemics’ metrics provides insights for more effective media optimisation and complements Adform’s existing suite of measurement tools, enhancing the ability to optimise spend across channels. By […]

October 31, 2024

Ad tech players form European Programmatic TV Initiative

A consortium of industry players – The Trade Desk, PubMatic, Equativ, Magnite, Cadent and Adform – in collaboration with The Project X Initiative (PXI) and major European broadcasters, streamers, and agency groups – have announced the launch of the European Programmatic TV Initiative (EPTVI) to support the development and growth of programmatic advertising in Europe’s […]

June 17, 2024

Adform, Samba TV propel CTV targeting capabilities

Adform, the media buying platform, and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have announced the launch of new CTV targeting capabilities and audience segments on Adform’s DSP. This is the latest innovation in Adform and Samba TV’s longstanding relationship. The new offering will be available on Adform’s platform […]

January 16, 2024

Adform launches Global Partner Programme

Adform, the independent advertising platform, is launching its new Global Partner Programme, to provide strategic growth opportunities for commercial partners enabling them to leverage Adform’s network and solutions with their own customers and prospects. Adform’s Global Partner Programme will empower agencies, resellers, service partners and consultancies worldwide to use its sector expertise and technological solutions […]

January 16, 2023

Adform rolls out Comscore Predictive Audiences

Adform, the global independent advertising platform, has announced an expanded global partnership with Comscore to provide Adform customers more flexibility in targeting, measurement and frequency capping without using third-party cookies, through Comscore Predictive Audiences. Comscore’s Predictive Audiences enables advertisers to reach audiences identified from an initial set of privacy-compliant consumer data attributes tied to cross-platform […]

December 1, 2022