Advanced Television


Red Bee, WWTV advance strategic partnership through Advocado

Red Bee Media, a global media services provider, has signed a multi-year agreement with Advocado, a US cross-screen advertising data platform that helps brands, ad agencies, and media organisations to understand consumer behaviours better. The agreement, brought about through Red Bee’s partner Who’s Watching TV (WWTV), will provide customers with data and a greater understanding […]

November 2, 2022

Survey: 42% watch Super Bowl specifically for ads

Ahead of Super Bowl LVI, Advocado has released a survey detailing American media consumption and brand engagement behaviour following TV ad exposure. Nearly half of individuals (49 per cent) use two or more screens while watching football, and 69 per cent use a second screen – typically a mobile device or laptop – after seeing […]

February 4, 2022