Following the news that Prime Video is introducing ad-funded content, research from Bango shows that ads are delivering serious gains for streaming and subscription giants. According to the data, the launch of ad-funded tiers has driven more than a third of US subscribers (36 per cent) to upgrade their services. But it’s a risky game […]
Bango research reveals subscription leaders are betting on cross-industry bundling as the future for their fast-growing industry. The research highlights a focus on ‘Super Bundling’ — a model that provides integrated management of subscriptions through a centralised content hub, delivered through aggregators like telcos. With data from over 100 executives across leading music, video, and […]
Bango, the global platform for data-driven commerce, and MyBundle, the online platform connecting consumers, streaming services and broadband providers with tools to simplify streaming television, have announced a partnership to open up deeper access to US consumers for streaming subscription services. Leveraging the Bango Digital Vending Machine technology, this collaboration enables MyBundle to accelerate the […]
Almost nine in ten (88 per cent) of the leading telcos in the US and UK are planning to offer ‘super bundling’ as they prioritise revenue growth and customer retention. That’s according to a survey of 115 telco leaders — senior strategic decision makers and budget holders within telecommunications brands — who are eyeing how best to […]
Nearly three quarters of subscription users (72 per cent) say there are “too many” subscription services available today. To address the issue, 78 per cent would like a single platform to manage all of their subscriptions (TV, Music, Gaming, Fitness, etc). Despite feeling overloaded with options, 63 per cent of subscribers say they would pay […]
Bango, the global platform for data-driven commerce, has acquired the global payments business of NTT DOCOMO. In addition, Bango has signed a long-term platform deal with NTT DOCOMO to provide payment services in Japan for some of the world’s largest merchants. DOCOMO Digital provides payment services to app stores and digital merchants worldwide, in the […]
Canis Television & Media Limited and BANG Media International have announced the signing of a production and licence agreement at Miptv to distribute BANG Showbiza rchive and new celebrity content on a worldwide basis. Steve Webber, Director of Canis Television & Media said: “This agreement capitalises on the high demand for celebrity news in modern […]
Bango, a global platform for data-driven commerce, has expanded its partnership with Microsoft to open-up access to Xbox subscriptions and consoles sales. With new Xbox Series X and Xbox Series S now available in time for the year end buying season, the Xbox Game Pass Ultimate subscription service and Xbox All Access programme are expected […]
Bango, a global platform for data-driven commerce, is powering bundled subscription services for BT. The UK telco has selected the Bango Platform as a key integration point to deliver a range of third-party products and services to its customers. The partnership between Bango and BT aims to open-up greater entertainment and commerce opportunities for BTs […]