Advanced Television

Cannes Lions

NBCU CEO: ‘Viewership shifting to nonlinear’

Jeff Shell, NBCUniversal CEO, has suggested that TV viewing is shifting from linear to nonlinear, with the company agnostic as to how it reaches its audiences. Interviewed by CNBC’s Julia Boorstin at Cannes Lions, discussing the future of video, Shell said: “Viewership is shifting from linear to nonlinear. Streaming is a medium, so there are […]

June 23, 2022By Colin Mann