In 2023, Sky Media launched Search Behaviour Targeting, allowing brands to target TV audiences based on online search behaviours. Following strong advertiser uptake, Sky Media has enhanced its partnership with Captify, a specialist in real time audiences and insights fuelled by search intelligence, offering even more granular targeting for brands. With 1.5 billion UK searches […]
Captify, a search intelligence platform for the open web, has announced the launch of TV Search Lift, a proprietary TV study that evaluates the success and outcomes of CTV campaigns using authentic onsite search data. This offering will bring Captify’s Search Intelligence to the television landscape for the first time, helping brands elevate their CTV […]
Sky Media, the advertising sales arm of Sky, has announced new Search Behaviour targeting capability for the AdSmart addressable platform. Driven by wider industry demand to bring digital and TV campaigns closer together, Search Behaviour attributes allows brands for the first time to target audiences based on specific online search behaviours including frequency and intent. […]
Captify, the Search Intelligence Platform for the open web, has announced that Mike Welch will become Chief Executive Officer, succeeding Captify co-founder Dominic Joseph, who will remain on the Board of Directors. In his previous role as Executive Vice President and General Manager of Xandr, Welch was responsible for leading all aspects of the business […]
Open web search intelligence platform Captify is integrating with content data platform IRIS.TV. Marketers will be able to use Captify to target relevant, brand-suitable video inventory across thousands of IRIS-enabled premium publishers and billions of monthly video impressions worldwide. This partnership will introduce Captify’s search intelligence to IRIS.TV’s contextual video ecosystem, bringing with it deterministic […]
Captify, the global player in Search Intelligence, has announced that Fiona Salmon has been named Vice President of Partnerships, EMEA, charged with continuing to scale Captify’s first-party search data network, currently at over 41bn search events per month globally. In this role, Salmon will lead Captify’s data partner acquisition business across Europe, Middle East and […]