Advanced Television

Captify integrates with IRIS.TV

May 10, 2023

Open web search intelligence platform Captify is integrating with content data platform IRIS.TV. Marketers will be able to use Captify to target relevant, brand-suitable video inventory across thousands of IRIS-enabled premium publishers and billions of monthly video impressions worldwide.

This partnership will introduce Captify’s search intelligence to IRIS.TV’s contextual video ecosystem, bringing with it deterministic intent-based events directly into video and Connected TV (CTV) media buys without the need for identity or data sharing.

“We are excited to partner with IRIS.TV to bring new solutions to the Advanced TV ecosystem,” declared Matthew Papa, SVP of Business and Corporate Development at Captify. “Providing optionality for marketers and media brands to activate without identity is going to be a critical component to enable data-driven solutions, as privacy and regulation become front and centre for all participants.”

“As CTV continues to accelerate, brands and agencies are looking for better ways to deliver contextually relevant ad experiences,” added Nancy Neumann Grey, VP of Business Development, Data Partners, at IRIS.TV. “By leveraging Captify’s search intelligence, buyers now have an easier way to activate and access video-level data to enhance their media buys confidently.”

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