While big data streams from smart TVs and set-top boxes allow for granular and near real-time measurement of viewing audiences, the latest ARF DASH TV Universe study illustrates the extent to which panels are necessary for calibration to account for coverage gaps and biases inherent in big data sets. DASH is a granular enumeration study […]

Findings from a study on the rise of family co-viewing among streaming audiences commissioned by ad-supported streaming specialist, Future Today, suggest that 94 per cent of parents have upped co-viewing in the last year. “There is a misperception that the explosion in screens has created siloed TV viewing, with families watching from different devices and […]