Advanced Television


ThinkAdvertising boosts Castoola ad response rates

Personalised recommendations and hyper-targeted advertising provider ThinkAnalytics, has revealed that Castoola, a targeted TV advertising platform and an expert in TV ad tech and ad sales, used the ThinkAdvertising solution to boost the purchases from contextual hyper-targeted advertising campaigns for a European pay-TV operator by over 10x. Running on Amazon Web Services (AWS), ThinkAdvertising generated […]

September 9, 2022