Advanced Television

Digital Advertising Alliance

Ad industry moves forward on addressability

Advertising and media industry collaborative initiative the Partnership for Responsible Addressable Media (PRAM) has confirmed the conclusion of its work and the transition of the process for certification, education, and enforcement around Addressable Media Identifiers (AMIs) to the Digital Advertising Alliance (DAA), which will extend and enhance its current self-regulatory programme to cover those emerging […]

February 25, 2022