The Digital Advertising Alliance (DAA) has announced an update to the advertising industry’s AdChoices programme for interest-based advertising (IBA). The new tools were previewed at the DAA Summit 2024 in New York City to advertisers, publishers, agencies, and ad tech companies. Through the update, the DAA will shift the technology platform for its participating companies […]

Advertising and media industry collaborative initiative the Partnership for Responsible Addressable Media (PRAM) has confirmed the conclusion of its work and the transition of the process for certification, education, and enforcement around Addressable Media Identifiers (AMIs) to the Digital Advertising Alliance (DAA), which will extend and enhance its current self-regulatory programme to cover those emerging […]