The value of the UK music, video and games markets increased for the eleventh successive year in 2023, rising 7 per cent to another all-time record of £11.9 billion (€13.8bn), according to preliminary figures released by digital entertainment and retail association ERA. It means the entertainment market has grown by just over 50 per cent […]

LaLiga has kicked off a new era with Electronic Arts, the competition’s new strategic partner for the next five seasons. This transformation includes a major brand evolution, touching on strategy and positioning, but also extends to tangible changes in LaLiga’s audiovisual broadcasting and digital ecosystem. LaLiga says its new direction reflects the growth it has […]

Interactive sports entertainment specialist Electronic Arts has signed a partnership with back-to-back Formula 1 World Champion Max Verstappen. The agreement will see the Oracle Red Bull Racing driver collaborate with the brand to create content across the EA Sports portfolio. The deal also includes sponsorship with Verstappen for the 2023 season, with EA Sports branding […]

Electronic Arts (EA) and Sky Media have agreed a deal that sees the video game company sponsor Sky Sports’ Premier League coverage from the start of the 2022/23 season until the end of the 2024/25 season. The three-year, multi-platform deal was brokered between Sky Media and global media network mSix&Partners. EA SPORTS FIFA – one […]