Advanced Television

Gemius

TVision, Gemius partner for cross-platform measurement

TVision, the TV measurement company, and Gemius, an international research and technology company providing media measurement for digital and traditional marketing, have announced a partnership that delivers single-source, transparent measurement of video ads across TV, mobile and digital. “Cross-screen panels will be an essential component for understanding a consumer-centric, holistic view of engagement across traditional […]

October 5, 2021