Advanced Television

Geo-X by ITV

Geo-X measurement initiative from ITV

UK commercial broadcaster ITV has unveiled a service designed to help brands build robust, accurate measurements of the outcomes from TV advertising, across multiple metrics on both regional and national campaigns. Unveiled on stage at the ITV Showcase in Manchester, and created by ITV AdLabs, Geo-X by ITV provides tools, analysis and data to advertisers […]

May 26, 2023By Colin Mann