Advanced Television

GroupM Nexus

Forecast: AI will continue to revolutionise media industry

Industry experts from GroupM and GroupM Nexus have shared their thoughts on the year ahead. Covering a range of topics from the impact of AI to retail commerce and cross-channel to addressable creative they offer insights on what to expect in 2024 and beyond. 2023 was a year full of both innovation and challenge, the […]

December 14, 2023

Research: Audio enhances media buyers’ plans

GroupM, WPP’s media investment group, has revealed the findings of its Europe Digital Audio Advertising Report 2023 produced by GroupM Nexus in partnership with advertising industry trade body IAB Europe. The report found two-thirds (66 per cent) of buyers plan to invest more in audio in the next 12 months. The report is based on […]

July 25, 2023

Report: Addressable TV a $56bn industry

A report on the addressable TV market from Ampere Analysis in partnership with GroupM Nexus’s addressable TV solution Finecast and Microsoft Advertising, finds that the global addressable TV sector is now a $56 billion (€51.3bn) industry. This is set to rise by over 50 per cent to $87 billion by 2027. The report, which was […]

June 26, 2023