Leading trade associations and companies representing every sector of the global advertising industry have joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities such as customisation and analytics for digital media and advertising, while safeguarding privacy and improving the consumer experience. The governing group of the […]

IBM has joined the SCTE•ISBE Explorer Initiative as a member of the artificial intelligence (AI) and machine learning (ML) working group. IBM is the first company from outside the cable telecommunications industry to join Explorer. IBM will collaborate with subject matter experts from across industries to develop AI and ML standards and best practices. By […]