Advanced Television

Interpret

Study: Smart TVs, gaming lead video accessibility

According to research by Interpret, smart TV makers and gaming companies have been some of the most aggressive in the entertainment arena to bring new accessibility features to market. While innovations related to visual disabilities have been among the most plentiful, new capabilities for auditory and physical / mobility have also emerged. Improvements for cognitive […]

April 8, 2022

Study: Third of SVoD subs want better discovery

According to research by analyst firm Interpret, consumers are overwhelmed by the sheer volume of content from streaming video providers and increasingly frustrated with the efforts needed to access it. Interpret’ s study, The Future of OTT Aggregation, reveals that US viewers subscribe to an average of four to five SVoD services, and the majority […]

March 31, 2022

Report: Trends that defined the video market in 2021

Streaming video has exploded and more companies are fighting for a piece of the pie; in an end of year report, Interpret examined the most significant developments impacting the video industry. 2021 brought several welcome changes after a 2020 that was great for subscription streaming services but a challenge for much of the rest of […]

December 22, 2021

Research: TV, movie viewing time shrinks

According to findings from research firm Interpret, TV and movie viewing has become a smaller portion of consumers’ overall weekly entertainment time over the past two years. At the same time, the share of weekly time spent on other entertainment pursuits, particularly digital activities, has increased. The net result is an increased diversity in time […]

December 1, 2021