On December 6th a holiday promotion for retail chain Target, produced in partnership with Jimmy Kimmel Live, used Proto hologram technology on a US television commercial for the first time. In the stunt, sidekick Guillermo beamed via hologram to a Target aisle in a Proto M unit disguised as a toy box, and interacts in […]

The Writers Guild of America (WGA) has called its first strike in 15 years after failing to reach an agreement on higher pay from broadcasters and studios. A WGA statement said: “The companies’ behaviour has created a gig economy inside a union workforce, and their immovable stance in this negotiation has betrayed a commitment to […]

Jimmy Kimmel Live beamed Guardians of the Galaxy star Chris Pratt to Disneyland as a live interactive hologram during the show on April 27th to prank theme park guests. It was the first time Proto has appeared on Late Night TV. Previously Proto has been utilised on television on the Today show, America’s Got Talent, The Ellen Show, The iHeartMusic […]

HBO was the big winner at the 72nd Emmy Awards, with its shows Watchmen and Succession both claiming multiple awards. Netflix had achieved a record number of nominations in the lead up to the ceremony, but it was HBO that proved the biggest winner on the night. HBO took home 34 Emmys versus Netflix’s 27. […]