ITV has announced that Mecca Bingo will become the lead sponsor of its popular panel show, Loose Women.  The campaign, planned and executed by global agency IMA-HOME, launches on January 2nd 2024 and will feature Mecca Bingo idents created by Mission, on both live ITV channels and ITVX. The ad break bumpers will show a living room of […]

Walkers has partnered with ITV1’s Daytime show Loose Women to create a fully integrated commercial campaign.  The iconic panel has taken over the ad break in an ‘as live’ debate asking the the big question: When it comes to sandwiches, ‘are you #CrispIN or #CrispOUT? On May 15th the first ad break saw a full […]

UK broadcast regulator Ofcom has found that commercial PSB ITV failed properly to implement and execute procedures that are fundamental to ensuring compliance with rules regarding the operation of its broadcast competitions and the relevant licence conditions. The broadcaster identified six broadcast competitions, which ran between 2016 and 2019, where a proportion of eligible postal […]