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M&C Saatchi Sport & Entertainment

Research: Fandom is dead. Welcome to Fancom

Recently-commissioned research by M&C Saatchi Sport & Entertainment reveals that 63 per cent of people use their passions as a way to engage with others in real life, showing that the real value for marketers isn’t just in connecting brands to consumers through passions, but in helping brands connect consumers to each-other through the things […]

January 17, 2024