Indian short-format video app Mitron TV has announced strategic hires to the senior management team amid a period of explosive growth. Ex Republic executive Rumit Anand joins Mitron as Vice-President of Product. Rajiv Patki, who previously was at OYO, has been appointed as Head of Product and Strategy. Mitron has been on an aggressive hiring […]

Mitron, the homegrown short format video app, has signed a licensing deal with one of the largest music companies in India, Zee Music Company. With this deal, Mitron users will have access to thousands of songs from the Zee Music Co’s catalogue. This is the first-ever deal for Mitron with a music company and it’s […]

Indian short-format video app Mitron has become the first in the space to introduce categories. As a result, Mitron will provide a bespoke service that matches categories based on the talent of content creators to specific interests of viewers. On the app users will now see content organised in affinity-based categories, enabling them to discover […]