Yahoo has released survey findings showing how advertisers are thinking about dynamic creative optimisation (DCO) for 2024. As rapid advancements in AI evolve and impending cookie deprecation refocuses energy on performance creative, Yahoo surveyed over 300 brand and agency advertisers to understand their current use of DCO. Powered by AI and machine learning technology, DCO […]

The latest Video Developer Report from streaming infrastructure provider Bitmovin reflects a turbulent economic year for the industry but one that is primed to seize many opportunities for growth in 2024. Opportunities and challenges This year’s Video Developer Report saw advertising (36 per cent) identified as the greatest opportunity for growth by video developers. Additionally, […]

Operational machine learning (ML) and performance advertising specialist Moloco has unveiled a new monetisation solution for streaming media and OTT providers which it says helps content owners increase revenue by building unique ad businesses enabling them to serve a broader set of customers than in traditional linear TV businesses. According to Moloco, media owners and […]

Consumers are keen to use digital self-service channels when interacting with their communications service provider but are being held back by a ‘broken’ digital customer journey that often requires them to switch to a human agent, according to research from communications and media software and services provider Amdocs. Refocus, a survey of nearly 10,000 consumers […]

The September 2022 AI/ML Adoption Trends report from broadcast and media technology supply industry trade body IABM reflects the rapid uptake of these technologies to automate what were previously labour-intensive tasks in a media landscape where data volumes are growing exponentially while speed and accuracy are ever more important in the battle for viewers. Key […]