Operational machine learning (ML) and performance advertising specialist Moloco has unveiled a new monetisation solution for streaming media and OTT providers which it says helps content owners increase revenue by building unique ad businesses enabling them to serve a broader set of customers than in traditional linear TV businesses. According to Moloco, media owners and […]

Consumers are keen to use digital self-service channels when interacting with their communications service provider but are being held back by a ‘broken’ digital customer journey that often requires them to switch to a human agent, according to research from communications and media software and services provider Amdocs. Refocus, a survey of nearly 10,000 consumers […]

The September 2022 AI/ML Adoption Trends report from broadcast and media technology supply industry trade body IABM reflects the rapid uptake of these technologies to automate what were previously labour-intensive tasks in a media landscape where data volumes are growing exponentially while speed and accuracy are ever more important in the battle for viewers. Key […]