Advanced Television

Morning Consult

Survey: 83% of Americans trust local news

According to a Spectrum News/Morning Consult survey on sentiments about and trust of local news, the vast majority of Americans (87 per cent) are satisfied with the coverage of local news in their community, and 83 per cent find local news coverage on television and radio to be most trustworthy. Overall, sentiment that local news […]

August 30, 2022

Analysis: SVoDs nearing price ceiling

Findings from business intelligence company Morning Consult suggest that US consumers’ ideal price point for streaming services is $12 (€10.70). That price showed no movement from a 2019 survey. Consumers’ optimal price for ad-supported services also held steady at $10. Analysis was conducted using the Van Westendorp model, a model that finds an optimum price […]

February 28, 2022By Colin Mann