For advertisers, this is once again a tricky Christmas season. Prices are rising, bills are mounting up, and customers are inevitably tightening their belts. Would a cash-strapped public react favourably to the yearly flood of Christmas commercials? The early signs are an emphatic ‘yes’. System1’s Test Your Ad platform has been rating every new Christmas […]

UK supermarket chain Sainsbury’s has decisively taken the top spot in omnichannel advertising platform Mediaocean’s fourth annual Top 10 Christmas Ad Rankings, while Amazon and Lego broke into the top ten for the first time. Using artificial intelligence to analyse millions of engagements with public social media posts across Facebook and Twitter, Mediaocean has analysed […]