Advanced Television


TelevisaUnivision, Omnicom data partnership

TelevisaUnivsion, the Spanish-language media and content company, has announced Omnicom Media Group (OMG) will be the first agency partner to leverage its Hispanic household data graph for its brands to expand reach and resonance with the US Hispanic population. Now covering nearly 100 per cent of US Hispanic Households, TelevisaUnivision’s propriety data graph will integrate […]

November 18, 2022

OMG integrates LG Smart TV data and media

LG Ads Solutions, the connected TV and cross-screen advertising arm of LG Electronics, has announced an agreement with Omnicom Media Group (OMG), the media services division of Omnicom Group, to bring LG smart TV and cross-screen ad inventory to Omnicom clients. Under the terms of the agreement, LG Ads Solutions data will be integrated within […]

April 7, 2022

Bank upbeat for SES, Eutelsat

Barclays Bank has issued a note from its equity analysts which favours “defensive stocks” such as SES and Eutelsat. The bank says that the current economic uncertainties mean that its former recommendations for global ad-agencies such as WPP, Omnicom, Interpublic and Publicis are downgraded to ‘Equal Weight’ from ‘Overweight’. The bank says there could be […]

March 18, 2022