VideoAmp has announced the release of its proprietary commingled Identity (ID) solution which integrates best-in-class identity assets from multiple providers into one graph, providing advertisers and content owners with greater assurance they are reaching the demo and advanced audiences they are targeting across platforms. As a privacy-safe solution to a cookie-less future, VideoAmp leverages clean […]
ITV has announced the launch of linear addressable advertising across ITV2, ITV3, ITV4 and ITVBe in YouView homes, opening up addressable targeting for advertisers in live broadcast viewing across 1.3 million households. The announcement follows a successful beta trial of the ad-replacement technology over the last 12 months, during which more than 30 million addressable […]
TelevisaUnivsion, the Spanish-language media and content company, has announced Omnicom Media Group (OMG) will be the first agency partner to leverage its Hispanic household data graph for its brands to expand reach and resonance with the US Hispanic population. Now covering nearly 100 per cent of US Hispanic Households, TelevisaUnivision’s propriety data graph will integrate […]
LG Ads Solutions, the connected TV and cross-screen advertising arm of LG Electronics, has announced an agreement with Omnicom Media Group (OMG), the media services division of Omnicom Group, to bring LG smart TV and cross-screen ad inventory to Omnicom clients. Under the terms of the agreement, LG Ads Solutions data will be integrated within […]
Barclays Bank has issued a note from its equity analysts which favours “defensive stocks” such as SES and Eutelsat. The bank says that the current economic uncertainties mean that its former recommendations for global ad-agencies such as WPP, Omnicom, Interpublic and Publicis are downgraded to ‘Equal Weight’ from ‘Overweight’. The bank says there could be […]