Verizon Media launches OTT Smart Auction
Verizon Media has announced the launch of OTT Smart Auction, a header bidding-like solution for OTT publishers. OTT Smart Auction is a server-to-server container integration that enables OTT programmatic demand to compete with reserved demand in a real-time, unified auction in a publisher’s ad server. Ad-supported longform video is a rapidly growing market that’s expected […]
September 16, 2020