Advanced Television

Paul Hollywood

Sainsbury’s to sponsor Bake Off

Channel 4 has announced supermarket Sainsbury’s as the new exclusive broadcast sponsor of the entire The Great British Bake Off franchise from 2022 in a multi-year deal, marking the biggest sponsorship deal of the show to date. Sainsbury’s Taste The Difference range will be the broadcast sponsor across the franchise which includes the upcoming thirteenth […]

March 7, 2022

Channel 4, Love Productions sign new Bake Off agreement

Channel 4 and Love Productions have agreed to extend the licence of The Great British Bake Off for a further three years until 2024. The multi award-winning show created by Love Productions, a Sky Studios company, first aired on Channel 4 in 2017. It is consistently one of the biggest shows for the Channel with […]

November 12, 2021

Survey reveals biggest Bake Off earners on Instagram

Ahead of the new season, a survey has revealed how much former Great British Bake Off (GBBO) contestants earn on social media platform Instagram. OnlineCasinos has ranked the stars from every series on their Instagram followings and potential earnings per post to reveal who makes the most money from the show. The top 10 highest […]

September 22, 2020