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Survey: Greater appetite for personalised ads

Moloco, a specialist in operational machine learning (ML) and performance advertising, together with independent research company YouGov, has announced the findings of the Consumer Perceptions of Ads on Streamers Survey 2024. More than 1,000 consumers in the U.S. were surveyed for their perspective on advertising on streaming media platforms. Overall, the results signal a tipping point […]

June 27, 2024