Empower, the creative agency, has unveiled the results of a survey exploring the complex feelings within the creative industry towards artificial intelligence (AI). Over 200 creative professionals provided their insights, revealing a mix of excitement, curiosity, and concern regarding the role and implications of generative AI in their work. “As we stand at the crossroads […]

Findings from real-time TV measurement company iSpot.tv’s 2023 Q1 State of TV Advertising report, reveal that household TV ad impressions grew by 3.2 per cent year-over-year in Q1 – to 2.09 trillion – despite a lack of Olympic programming. The growth results at least in part to shifting approaches to advertising as brands strategically opt […]