Taylor Swift has caused a 203 per cent surge in the Super Bowl’s addressable audience in the UK. The data, from advertising technology firm Quantcast, shows the focus on Swift’s relationship with Kansas City Chiefs tight end, Travis Kelce, has clearly shaped the addressable audience. In the first week of February 2023, just 4.2 per […]

Both England and Wales successfully qualifying for the quarter finals of the Rugby World Cup has seen a significant spike in addressable audience size, according to data from adtech firm Quantcast. The data shows that 7.31 million devices have engaged with English rugby, closely followed by Welsh rugby content at 6.03 million – almost twice […]