Advanced Television


Simplestream launches SCTE-35 Marker Inserter

Expanding its ad-tech stack, a core component of the streaming specialist’s frontend framework App Platform, Simplestream has added to its rich feature set with the launch of its own SCTE-35 Marker Inserter. This provides a solution to further increase monetisation across live streams. The new tool, developed following discussion with clients and market analysis, significantly […]

March 19, 2024

PlayBox Technology releases white paper on VAST vs SCTE

PlayBox Technology, a provider of ad serving solutions for the digital video industry, has released a white paper comparing the benefits of VAST and SCTE, two popular ad serving technologies. “VAST and SCTE are two very different technologies, and the best choice for your business will depend on your specific needs,” said Phillip Neighbour, COO […]

June 19, 2023

Broadhurst elected to SCTE Board of Directors

Technetix Group, the broadband technology provider, has announced that Paul Broadhurst, President and Chief Executive Officer, has been elected as a vendor board member of the Society of Cable Telecommunications Engineers (SCTE), a subsidiary of CableLabs and the applied science player for the cable telecommunication industry for over five decades. With his election, Broadhurst will work […]

May 22, 2023

TAG extends SCTE support

TAG Video Systems, a player in realtime software-based deep monitoring of IP linear video workflows, has announced that it now supports SCTE 104 in addition to supporting SCTE 35 cue triggers to provide one comprehensive monitoring solution for all SCTE needs. The enhancement provides media companies with a clear path to technical and business benefits […]

March 9, 2022

SCTE Cable-Tec Expo 2021 to unleash power of limitless connectivity

The Society of Cable Telecommunications Engineers (SCTE), a CableLabs subsidiary, gas announced SCTE Cable-Tec Expo 2021 will take place October 11-14 in Atlanta as a hybrid experience to bring the cable telecommunications community back together, safely. Returning as a hybrid experience, the largest cable telecommunications and technology trade show in the Americas will enable attendees […]

July 15, 2021

SCTE unites with CableLabs

In  move that unites two of the cable industry’s leading engineering groups into one body to accelerate broadband deployment, CableLabs, the innovation and R&D lab for the cable industry, has confirmed the addition of the Society of Cable Telecommunications Engineers (SCTE) and its global arm, the International Society of Broadband Experts (ISBE), as a subsidiary […]

December 11, 2020