Integral Ad Science (IAS), a media measurement and optimisation platform, has earned Media Rating Council (MRC) accreditation for its sophisticated invalid traffic (SIVT) filtration for the Connected TV (CTV) environment. IAS continues to add to its mix of MRC accredited products for CTV, as last year it received the industry’s first accreditation for CTV video […]

Digital media measurement, data and analytics platform DoubleVerify has released its 2023 Global Insights Report, analysing trends from nearly 5.5 trillion media transactions across over 1,000 customers in nearly 100 countries. The report highlights key digital media quality trends, and demonstrates the need for always-on verification across channels to create the foundation for impactful performance. […]