UK companies revised their marketing spend up once again in Q1 2024, stretching a run of growth that dates back to the second quarter of 2021, according to the latest IPA Bellwether Report. A sustained upturn in marketing spend comes amid an improving economic backdrop for the UK economy, with an impending emergence from recession […]

Intelsat’s Media Market Watch states that traditional pay-TV viewing in the Asia-Pacific region is “leading the way” in revenue generation for operators. Intelsat’s study (via AVIA and S&P Global) states that it is the largest pay-TV region in the world with 17 key markets and some 655 million subscribers. It states that Multichannel cable households […]